PayPal: Shopping Showcase
Client: PayPal | Agency: PBJS | Role: Creative Director
Working closely with PayPal PBJS crafted an experience that communicates The Future of Commerce... Today!
We transformed a storefront in New York's Tribeca neighborhood into the Shopping Showcase, a one-of-a-kind pop-up store. PayPal staff and trained actors walked media, merchants, and stakeholders through six vignettes — from a coffee shop to a clothing boutique — demonstrating PayPal payment solutions on multiple devices. Custom touchscreens simulated the experience of paying with PayPal in each environment.
“That was one of the most impressive general session visual experiences and overall event environments I’ve ever personally been involved with.”
PayPal Shopping Showcase: Highlights Reel
PayPal: Future of Shopping
The "Future of Shopping" video showcases how PayPal provides real consumer choice, flexibility, and control over how people shop and pay. PBJS produced as a teaser for the PayPal Shopping Showcase and for use on displays in the event space.
PayPal Shopping Showcase: Scott Thompson
A look inside the Shopping Showcase and a brief interview with Scott Thompson, former PayPal President discussing PayPal's mobile and retail strategies and solutions. Video by The Street.
PayPal Shopping Showcase: Anuj Nayar Interview
Anuj Nayar, PayPal's Global Director of Communications discusses PayPal's offline strategy, why PayPal Here is ultimately a better solution than Square and how it wants to change the nature of payments. Video by Ecoconsultancy, filmed in the PayPal Shopping Showcase.
PayPal NYC Shopping Showcase Tour
